Gee Your Hair Smells Terrific

I took a discontinued shampoo brand from the 70s and pushed it into the 21st century. This rebrand highlights nostalgia as it relates to the original brand and combines it with the culture of the Philippines, where the shampoo is still being produced today. It was also an opportunity for me to celebrate my Filipino heritage. I designed the logo, color palette, as well as the bottle and store display mockups.